Wok Hey
Wok Hey is Singapore’s most loved wok-fired Chinese street food brand, on a mission to bring authentic “wok hei” — the legendary breath of the wok — to the masses. Wok Hey uses custom-built, high-heat woks and a fully customisable menu of noodles, rice, and sides to deliver the intense, smoky flavour of Chinese street food in a modern QSR format. Fast, fresh, and deeply flavourful, Wok Hey has become a cult brand across Singapore’s food courts and malls.
Wok Hey Business Proposition:
- Unique Concept: The only brand in the market delivering authentic wok hei at scale through a scalable QSR format.
- High Customisability: Guests choose their noodle/rice base, protein, and sauce — generating strong repeat visit frequency.
- Lean Operations: Efficient kitchen design and streamlined menu enable consistent quality with minimal labour.
- Strong Brand Equity: Cult following, major media coverage, and multiple F&B awards in Singapore.
About Wok Hey:
- Country of Origin:
- Singapore
- Year Founded:
- 2017
- Number of Outlets:
- 30+
- Cuisine:
- Wok-Fired Chinese Street Food
Founded in 2017 in Singapore, Wok Hey was born from a desire to make genuine Chinese wok-fired flavours accessible and affordable. The brand developed proprietary high-heat wok stations that replicate the intense cooking conditions of traditional Chinese street-side stalls, capturing the elusive smoky, caramelised “wok hei” quality that defines great Chinese cooking.
The menu is built around a highly customisable format: guests select a base (noodles, rice, or bee hoon), a protein (including chicken, beef, prawn, or egg), and a signature sauce (from classic soy to bold sambal). The result is a deeply personal dining experience that keeps customers coming back. With over 30 outlets in Singapore, Wok Hey is now expanding internationally.
Wok Hey Currently Operates in these Countries:
Wok Hey Income Streams:
Wok Hey Training & Support:
Wok Operations Training
Intensive training on Wok Hey’s proprietary wok stations, cooking techniques, and quality standards for consistent wok hei delivery.
Store Setup & Equipment
Full fit-out specifications, equipment supply, and store launch support for every new outlet.
Marketing & Digital Support
Brand assets, social media content, launch campaigns, and delivery platform onboarding support.
Wok Hey International Franchisee Profile:
- F&B Operations Experience: Proven track record in QSR or fast-casual restaurant management.
- Mall & Food Court Access: Ability to secure prime locations in high-footfall malls and food courts.
- Operational Focus: Hands-on approach to running a fast-paced, high-volume QSR operation.
- Brand Belief: Genuine passion for the Wok Hey concept and Chinese culinary traditions.
Wok Hey Franchising Opportunities Available in these Countries/Regions:
Brand Manager: Abada — hussein@abadaglobalsourcing.com | +971-55-460-4119
Interested in Wok Hey?
Contact our team to learn more about this franchise opportunity.