The largest gaming cafe network in the Middle East
True Gamers
True Gamers is a global esports café franchise with over 130 locations, including 15 in the UAE. It provides cutting-edge, immersive gaming environments and comprehensive franchisee support, including marketing assistance, site analysis, an online training platform, and an AI assistant.
True Gamers Business Proposition:
Part of Cluborg Holding: Backed by a portfolio of over 450 successful branches worldwide.
Forbes Recognition: Named one of the Top 7 Most Profitable Franchises in the CIS region.
Award-Winning Franchise: Winner of the “Best E-Sports Gaming Franchise” award for two consecutive years.
Large Customer Base: Serving over 450,000 satisfied customers each month across all locations.
Exceptional Customer Experience: Maintains an impressive 4.9/5 average rating on Google Maps.
True Gamers:
Founded in 2022 by Anton Vasilenko and Vladislav Belyanin, True Gamers is headquartered in ADGM. The founders previously established a 110-unit gaming café network in the CIS region between 2019 and 2022.
Currently, True Gamers operates 15 gaming cafés and clubs in the UAE, with 10 more locations under development across the UAE, Morocco, KSA, Jordan, Oman, Germany, and France.
True Gamers is more than just a gaming café network—it’s an ecosystem builder. The company hosts up to seven esports tournaments weekly for casual gamers, supported by major brands such as Sony, Du, and LG. In 2025, True Gamers plans to become the first GCC brand to host an international esports tournament, further solidifying its industry leadership.
The company is expanding through a hybrid franchise and venture capital model, aiming to capture 10% of the US, European, and MENA markets by 2030.
True Gamers Currently Operates in these Countries:
True Gamers Income Streams:
- 70% – Gaming
- 30% – F&B
True Gamers Training & Support:
We offer 38-class online training, round-the-clock AI assistant support, and dedicated IT assistance, complemented by a 3-day in-person training in Dubai and on-site sessions for managers and administrators. This combination of technology-driven and hands-on support ensures franchisees are fully prepared and sets us apart in the esports franchise industry.
True Gamers International Franchisee Profile:
We are seeking passionate individuals who share our values and believe in the future of gaming and internet cafés. We want partners committed to helping us become the leading industry player in EMEA over the coming years. The required investment starts from $300,000 in developed markets and $100,000 in emerging economies.
True Gamers Franchising Opportunities Available in these Countries/Regions:
Brand Manager: Abada – hussein@abadaglobalsourcing.com | +971-55-460-4119
Abada Global Sourcing Company: A visionary leader, connecting industries through innovation, reliability, and sustainable solutions worldwide.