MamaPho is a casual dining concept from Vietnam, specializing in authentic Pho. The brand offers over 15 healthy Pho varieties, all MSG-free, in a modern setting suitable for all ages and dining occasions.













Authentic Vietnamese Brand: Vietnamese-owned and led Pho business ensuring genuine authenticity.
No MSG: Healthy, authentic Pho recipes developed without MSG, rare among global Pho restaurants.
Efficient Operations: Easy cooking systems with low SKUs and high margins reduce training needs and operating risks.
Highly Rated Cuisine: Consistently praised by both Vietnamese and international customers for over eight years.
International Standards: Management systems aligned with global best practices for operational excellence.
Founder & Mission: Vietnamese restaurateur Diep Nguyen founded MamaPho in 2015 to share authentic Pho recipes and culture globally.
Proven Concept: Eight years of refinement led to three critically acclaimed Pho restaurants in Ho Chi Minh City.
Core Values & Appeal: Authentic, dedicated, healthy, and true—MamaPho consistently resonates with both Vietnamese and international customers, ready for global expansion.
Vietnam
MamaPho is looking for master development franchisees for allocated territories with established restaurant operations and a successful track record of expanding multiple brand concepts.
Brand Manager: Abada – hussein@abadaglobalsourcing.com | +971-55-460-4119
