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The Must-Eat in Singapore, Dian Xiao Er Herbal Roast Duck

Dian Xiao Er

A proudly homegrown Singaporean Chinese restaurant, Dian Xiao Er is best known for its signature Herbal Roast Duck. Since opening its first outlet in 2002, the brand has expanded to 19 locations across Singapore. Using only the finest Cherry Valley ducks, freshly roasted daily, Dian Xiao Er has sold over 5 million ducks and earned 12 prestigious awards over the past 20 years.

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Dian Xiao Er Business Proposition:

  • What Dian Xiao Er Offers: Authentic herbal roast duck, along with traditional Chinese and Southeast Asian dishes.

  • Who Dian Xiao Er Serves: Families, working adults, and tourists seeking heartwarming, high-quality meals.

What makes Dian Xiao Er different:

  • Signature Excellence: Renowned for their Herbal Roast Duck and recognized as an award-winning national restaurant brand.

  • Proven Systems: With 23 years in F&B, they’ve built a robust operating system, comprehensive training program, stable supply chain, and standardized replication guidelines for consistent success.

About Dian Xiao Er:

Country of origin:Singapore
Year Founded:2002
Date Franchising Commenced:2025
Number of Outlets:20

Founded in 2002 by Mr. Samuel Yik, Dian Xiao Er is a renowned Singaporean restaurant brand specializing in herbal roast duck and Chinese cuisine. Inspired by the spirit of ancient Chinese inns, the brand has grown steadily under Samuel’s leadership. Key milestones include establishing a centralized kitchen for consistent quality and adopting digital solutions to enhance operational efficiency. Over the years, Dian Xiao Er has received multiple awards for food and service excellence, cementing its status as a “must-eat” destination for locals and tourists. The brand remains privately held by its founder and core management team, dedicated to future innovation and growth.

Dian Xiao Er Currently Operates in this Country:

Cambodia
Singapore

Dian Xiao Er Income Streams:

  • Restaurant Business: Primary income from dine-in, takeaway, and delivery via third-party aggregators.

  • Retail Products: Sales of packaged food items, including sauces and ready-to-eat products, available in-store or through retail partners.

  • Merchandise: Branded items such as gift sets, souvenirs, dining ware, and lifestyle products connected to the Dian Xiao Er brand experience.

Dian Xiao Er Training & Support:

Dian Xiao Er provides comprehensive initial support, including outlet design and layout, staff training (both soft and hard skills), equipment and supplies sourcing, operational setup, and financial planning. Support also includes assistance with launching the first new Dian Xiao Er outlet in each country. Ongoing support covers continuous staff development, new menu creation, technology and system upgrades, operational audits, and marketing assistance to ensure consistent growth and maintain brand excellence.

Dian Xiao Er International Franchisee Profile:

Dian Xiao Er’s ideal international franchisee is an established entrepreneur with strong financial resources and sound business acumen. Experience in F&B or retail operations is preferred, along with proven capabilities in management, sales, and marketing. The brand seeks partners with the capital strength and commitment to support outlet development and drive Dian Xiao Er’s expansion into new markets.

Dian Xiao Er Franchising Opportunities Available in these Countries/Regions:

Philippines
Indonesia
Thailand
Malaysia
China
Japan
South Korea
Hong Kong
USA
Vietnam
Asia
Americas

Brand Manager: Abada – hussein@abadaglobalsourcing.com | +971-55-460-4119