Knows and believes in the Max’s Restaurant brand.
Financially stable with a net worth of $1 Million and $300,000 liquidity; understands the high initial investment required to build a new brand in a new market.
Has a full team including General Manager, Operations and Marketing Manager, and Supply Chain function.
Possesses deep understanding of the market and site selection.
Has at least 5 years of business experience in a restaurant or retail setting within the development area.
Willing to learn Max’s Restaurant business system and devote time to hands-on management of the restaurant.
Sends the team to the Philippines for at least 60 days for full operational training programs.
Willing and comfortable to work closely with the franchisor to comply with standard systems.
Understands the importance of quality customer service.
Sarap to the Bones Fried Chicken
Max’s Restaurant
Max’s Restaurant is a beloved Filipino brand with a rich 70-year heritage, celebrated for its iconic Sarap to the Bones Fried Chicken. Renowned for authentic home-style Filipino cuisine, Max’s has become a cherished destination for family gatherings, special occasions, and a comforting taste of home for the overseas Filipino community.
Max’s Restaurant Business Proposition:
- Iconic Filipino brand
- Authentic Filipino cuisine offering high quality food
- Strong Franchise system with dedicated international team
About Max’s Restaurant:
Max’s Restaurant traces its roots back to 1945, shortly after World War II, when Maximo Gimenez, a Stanford-educated teacher, befriended American occupation troops in Quezon City. The troops frequently visited his home for drinks, eventually encouraging Maximo to open a café. Serving chicken, steak, and drinks, the café gained fame when Maximo’s niece, Ruby, created a special fried chicken recipe that became an instant hit with both the troops and the local Filipino community.
Over the decades, Max’s Restaurant earned the nickname “the house that fried chicken built” and expanded its presence internationally. Today, the brand operates more than 200 locations across the Philippines, the US, Canada, UAE, Qatar, Singapore, and Guam, delighting generations with its signature home-style Filipino cuisine.
Max’s Restaurant Currently Operates in this Country:
Max’s Restaurant Income Streams:
- Dine In
- Take Away
- Delivery
- Food court & kiosk (Max’s Express and Max’s All About Chicken)
Max’s Restaurant Training & Support:
The core team and key employees will undergo a comprehensive 60–90 day training program at designated certified training stores before the restaurant opens. While all training-related expenses, including travel and lodging, will be the responsibility of the franchisee, the training itself is provided by the franchisor. Additionally, for the first store opening, the franchisor will send an on-site opening team for two weeks to train the franchisee’s staff directly at the location.
Max’s Restaurant International Licensee Profile:
Max’s Restaurant Franchising Opportunities Available in these Countries/Regions:
Brand Manager: Abada – hussein@abadaglobalsourcing.com | +971-55-460-4119
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