Founded in Denmark in 1952, BoConcept has evolved into a globally recognized furniture brand with over 340 stores across 65 countries. The brand embarked on its franchising journey in 1993 with its first store in Belle Epine, Paris, laying the foundation for a powerful international presence.

Positioned as the new affordable premium brand, BoConcept aims to make modern Scandinavian design accessible to a wider audience while maintaining its aspirational appeal. The brand offers an extensive range of customization options, including materials, components, configurations, sizes, and finishes — complemented by its signature Interior Design Service, which provides customers with personalized design solutions that reflect their unique style.

BoConcept’s timeless collections are created in collaboration with some of the world’s most acclaimed designers, including Morten Georgsen, Karim Rashid, Henrik Pedersen, and Nendo, ensuring innovation, craftsmanship, and sophistication in every piece.