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The Coffee Bean & Tea Leaf®

Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a globally recognized specialty coffee and tea brand celebrated for sourcing the world’s finest ingredients. Each handcrafted beverage delivers an authentic and inspiring flavor experience. Now headquartered in Asia under the Jollibee Group of Companies, the brand proudly operates 1,100+ locations across more than 24 countries worldwide.

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The Coffee Bean & Tea Leaf® Business Proposition:

  • Proven Business Model: Built on decades of success, our model has been refined and tested globally for consistent performance.

  • Scalable Café Formats: Choose from flagship, inline, endcap, drive-thru, or kiosk models — adaptable to diverse markets and locations.

  • Continuous Innovation: Creator of The Original Ice Blended®, we stay ahead of trends with inventive beverages that delight every customer.

  • Comprehensive Training: Receive professional onboarding and in-depth training covering café operations, inventory, and staff management.

  • Ongoing Business Support: Access expert guidance across marketing, procurement, and daily operations through a dedicated franchise support team.

About The Coffee Bean & Tea Leaf®:

Country of origin:United States
Year Founded:1963
Date Franchising Commenced:1996
Number of Outlets:1165

Founded in 1963 by Herb and Mona Hyman in Los Angeles, The Coffee Bean & Tea Leaf® began as a small café inspired by their passion for European coffee culture. What started as a local venture soon sparked a global gourmet coffee movement. Today, it stands as a world-renowned brand with over 1,100 cafés across 24+ countries, continuing to serve premium coffee and tea experiences to millions worldwide.

Key milestones:

  • 1963: Herbert Hyman founded The Coffee Bean & Tea Leaf®
  • 1987: Invention of ICE BLENDED® drink
  • 1996: Expanded into Asia with 29 cafes in Singapore & Malaysia
  • 2019: Joined the Jollibee Group of Companies
  • 2023: Launched global headquarters and Innovation Experience Centre in Singapore

The Coffee Bean & Tea Leaf® Currently Operates in these Countries

Bahrain
Brunei
India
Indonesia
Kuwait
Malaysia
Oman
Panama
Paraguay
Philippines
Qatar
Saudi Arabia
Singapore
South Korea
USA
Vietnam

The Coffee Bean & Tea Leaf® Income Streams:

Primary:

  • Café Sales: The Coffee Bean & Tea Leaf® generates its main revenue through premium specialty coffee and tea sold across its global café network. Offerings include handcrafted espresso beverages, brewed coffees, teas, pastries, and light meals—creating an exceptional café experience for customers.

Secondary:

  • Consumer Packaged Goods (CPG): The brand extends its reach through packaged coffee and tea products available in cafés, supermarkets, and retail stores, including whole beans, tea bags, and single-serve capsules.

  • E-commerce: Online platforms drive additional revenue through direct-to-consumer sales of coffee, tea, and branded merchandise with convenient home delivery.

  • Merchandise: A curated selection of branded mugs, tumblers, and accessories enhances brand visibility and provides an added income stream.

  • Food Service: Supplying high-quality coffee and tea to restaurants, hotels, and corporate clients allows the brand to reach broader markets beyond its café footprint.

The Coffee Bean & Tea Leaf® Training & Support:

  • Comprehensive Training Programs: New franchisees undergo structured training, including a 7-day Owner Program, 14-day Barista Program, and 21-day Manager Program at regional training centers.

  • Pre-Opening & Launch Support: Dedicated operational support is provided before and during market openings to ensure a seamless launch.

  • Continuous Business Support: Franchisees receive ongoing assistance across all key areas — operations, marketing, finance, HR, supply chain, café development, and technology.

The Coffee Bean & Tea Leaf® International Franchise Profile:

We seek passionate, like-minded partners who share our values and vision to elevate The Coffee Bean & Tea Leaf® as a leading global specialty coffee and tea brand. Beyond strong business experience, sufficient capital, and deep market knowledge, ideal partners are hands-on operators who embrace our proven systems and uphold our high standards. Most importantly, we value partners driven by excellence, integrity, and a shared love for bringing exceptional coffee and tea experiences to the world.

  • Strong existing or potential organizational structure with solid financial capability.

  • Proven business experience and deep understanding of local market culture and consumer behavior.

  • Genuine passion for The Coffee Bean & Tea Leaf® brand and dedication to delivering exceptional customer experiences.

  • Full-time commitment to the venture or appointment of a qualified and dedicated General Manager/Managing Director.

  • Collaborative mindset with readiness to comply with brand standards, systems, and operational policies.

  • Demonstrated integrity, strong business ethics, and alignment with the brand’s values and culture.

The Coffee Bean & Tea Leaf® Franchising Opportunities Available in these Countries/Regions:

Egypt
Hong Kong
Taiwan
Thailand
UAE

Brand Manager: Abada – hussein@abadaglobalsourcing.com | +971-55-460-4119