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Modern Asian Stir-Fry Deliciousness

WOK HEY

WOK HEY, established in Singapore in 2017, is a fast-casual, halal-certified concept serving freshly made, high-quality, and customizable Asian staples such as fried rice and noodles. It has rapidly become one of Singapore’s fastest-growing F&B kiosk brands, with over 40 corporate-owned outlets located in high-footfall areas.

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WOK HEY Business Proposition:

  • Showmanship: The WOK HEY show kitchen is a proven crowd-puller, attracting a diverse customer base from their 20s to 50s.

  • Convenience: Stores are strategically located in high foot traffic areas, ensuring maximum accessibility for customers.

  • Affordability: Offers affordable entry price points with the flexibility to add ingredients at incremental costs.

  • Freshly Prepared: Serves freshly cooked, nutritious Asian comfort food designed for modern, busy lifestyles.

  • Strong Store Economics: Robust store-level performance has fueled WOK HEY’s steady organic growth.

About WOK HEY:

Country of origin:Singapore
Year Founded:2017
Date Franchising Commenced:2025
Number of Outlets:43

WOK HEY was founded in 2017 by three co-founders — Jake, Changyong, and Adrian — who identified an opportunity to modernize traditional Asian stir-fry staples. Since its inception, WOK HEY has been widely recognized by both consumers and industry professionals for its innovative products and efficient operational systems.

  • National Recognition: Voted Singapore’s Best Fried Rice in the hawker/kiosk category in a nationwide poll by Mediacorp.

  • Industry Award: Honored as Singapore’s Most Innovative F&B Brand (Multiple Outlets) at the 2020 Epicurean Star Award by the Restaurant Association of Singapore.

WOK HEY Currently Operates in this Countries:

Malaysia

Singapore

WOK HEY Income Streams:

  • Dine-in
  • Take-away 
  • Third-party Pick-up & Delivery

WOK HEY Training & Support:

  • Comprehensive Training: Initial training provided in Singapore for key management personnel and in-market for store teams.

  • Launch Support: In-market assistance during the initial store opening to ensure smooth operations.

  • Quality Assurance: Quarterly audits to uphold brand and operational standards.

  • Ongoing Resources: Continuous access to marketing and R&D support for sustained growth.

WOK HEY International Licensee Profile:

We are seeking qualified and capable partners, preferably with experience in managing multi-unit F&B or retail businesses, to introduce WOK HEY in their respective markets. The ideal partner should have the ambition and capability to own, operate, and expand the WOK HEY brand over time within their country.

WOK HEY Franchising Opportunities Available in these Countries/Regions:

Hong Kong
Indonesia
Japan
Philippines 
Australasia
Europe 
Middle East

Brand Manager: Abada – hussein@abadaglobalsourcing.com | +971-55-460-4119