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Legendary Dim Sum Specialist Since 1962

SWEE CHOON DIM SUM RESTAURANT

Swee Choon is one of Singapore’s most iconic dim sum brands, trusted for over 60 years. With strong brand equity, centralized operations, modern scalability, and innovative formats, it presents a compelling opportunity for partners seeking a proven, profitable F&B concept poised for regional expansion.

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Swee Choon Business Proposition:

  • Singapore Heritage Brand: Over 60 years as an iconic dim sum institution with strong brand equity and a loyal following.

  • All-Day Dining Appeal: Popular from breakfast to late-night supper, attracting diverse customer segments.

  • Proven Profitability: High-performing outlets with strong unit economics and scalable formats.

  • Central Kitchen Support: Ensures consistency, quality, and operational efficiency.

  • Expansion-Ready: Robust SOPs, training, and marketing systems enable rapid growth.

About Swee Choon:

Country of origin:Singapore
Year Founded:1962
Date Franchising Commenced:2025
Number of Outlets:6

Founded in 1962, Swee Choon is a beloved Singapore heritage dim sum brand with over 60 years of history. From a humble shophouse, it has grown into a household name renowned for late-night dining and all-day dim sum. Now led by third-generation owner Ernest Ting, the brand has modernized while staying true to its roots. With multiple high-performing outlets, successful product innovations, and expansion into catering, delivery, and retail, Swee Choon is poised for regional growth through franchising and joint ventures — offering a time-tested, scalable, and profitable F&B model.

Swee Choon Currently Operates in this Country:

Singapore

Swee Choon Income Streams:

  • Primary Revenue Streams:
    • Dine-in Direct delivery via own platform and Oddle
    • 3rd party delivery Catering (buffet, bento, live stations)
  • Secondary Revenue Streams:
    • Sale of retail products  (frozen dim sum, sauces) via e-commerce

Swee Choon Training & Support:

  • End-to-End Support: Comprehensive initial training, site setup guidance, SOP manuals, pre-opening marketing, and on-site launch assistance.

  • Ongoing Operations Support: Post-opening support including supply chain coordination and regular audits.

  • Structured Systems: Ensures consistency, making it easy to operate a high-quality, heritage brand with confidence.

Swee Choon Franchising Opportunities Available in these Countries/Regions:

Cambodia
Indonesia
Japan
Malaysia
Philippines
South Korea
Thailand 
Vietnam
Europe

Brand Manager: Abada – hussein@abadaglobalsourcing.com | +971-55-460-4119