Feel at home, free to roam

Blueground

Blueground is a global proptech company and the world’s most trusted residential rental platform. It offers a curated selection of high-quality, fully furnished homes in prime neighborhoods across major cities, available for stays of one month or longer.

Blueground Business Proposition:

  • Market Opportunity:
    Capitalize on the growing shift toward flexible, modern living. Blueground meets this demand with seamless booking, customer-friendly terms, fully furnished move-in-ready homes, 24/7 support, and a trusted, reliable experience.

  • Tried & Tested:
    Built on a proven, scalable, and profitable business model supported by advanced technology, robust systems, and deep expertise. With an average occupancy rate of 92% and over half of guests extending their stays, Blueground showcases strong demand and lasting customer loyalty.

  • Branded Network Effect:
    Harness Blueground’s global leadership through powerful marketing initiatives and a strong international B2B and B2C network that drives consistent growth and brand recognition.

About Blueground

Country of origin:Greece
Year Founded:2013
Date Franchising Commenced:2023
Number of Outlets:50

Blueground was founded on a simple vision — to create the perfect apartment experience: fully furnished, effortlessly bookable, and designed to give people confidence and peace of mind as they rent, move, and live with ease. Twelve years later, the company has grown into a global platform valued at over US $1 billion, managing more than 20,000 apartments across 50 cities and 4 continents, and recognized as the worldwide leader in flexible living.

Blueground Currently Operates in this Country:

Austria
Brazil
Czech Republic
Egypt
France
Germany
Greece
Israel
Japan
Luxembourg
Portugal
Saudi Arabia
South Korea
Spain
Switzerland
Turkey
UAE
United Kingdom
USA

Blueground Income Streams:

  • Rental Income (80%) – Primary revenue generated from long- and short-term property rentals.

  • Other Income (20%) – Additional revenue from utilities and value-added services, such as cleaning and maintenance.

Blueground Training & Support:

  • Provide comprehensive hands-on training and support (both in-person and online) to establish a solid foundation for a successful business launch, typically within a 3-month preparation period, along with access to a rich database of templates, tools, manuals, and guidelines.

  • Offer continuous dedicated support to scale the business effectively through proprietary systems, advanced technologies, and operational excellence.

Blueground International Licensee Profile:

Ideal candidates are those eager to launch and grow an operational business within a rapidly expanding market segment. They should have the financial capacity to fund and sustain a cash-flow business, typically requiring around US $3 million over a 3-year ramp-up period to achieve profitability. While local real estate experience or a strong network is an advantage, it is not a requirement.

Blueground Franchising Opportunities Available in these Countries/Regions:

Australia
China
Hong Kong
India
Italy
Singapore
Taiwan
Thailand

Brand Manager: Abada – hussein@abadaglobalsourcing.com | +971-55-460-4119